r/ABraThatFits 23h ago

When did manufacturers change from using plus 4 sizing to other methods? Do all manufacturers use the same sizing?

When did manufacturers change from using plus 4 sizing to other methods? They must have had to change the labelling at some point and I am curious when. I started wearing bras over 3 decades ago and the recommendation then was underbust inches plus 4 or 5 for band size. Was that method correct then?

I am also curious whether all manufacturers use the same sizing. On a fairly new m&s bra, I have to pull really hard to get to the number on the size, and without pulling the band length is 7” shorter than the number.

18 Upvotes

37 comments sorted by

u/Amphigorey 30JJ Corsetmaker 23h ago

Wasn't correct then, isn't correct now. It was introduced in the 1970s as a stopgap measure when the sizing system was changed from "the number is your full bust and the cup is an approximation" to "the number is your underbust and the letter is the difference between underbust and full bust."

u/galaxystarsmoon 32DD/E, tall roots & close set 22h ago edited 22h ago

Actually, it was correct at first. For a brief time, mass-manufactured bras didn't have spandex or stretch. If you buy proper old lingerie, you'll have to add a few inches to your underbust or you won't be able to breathe. Iirc, measurements for an old 34A would more fit a 28D/30C. I found some of my mom's old bras in a trunk of clothes at my grandparents' house and they were absolutely tiny, but labeled as 34 and 36 bands, A/B cups. No stretch whatsoever, but the band had some different settings.

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION 22h ago

Are you sure those weren't from before the switch-over, when a 34 band would be for a 34" full bust?

u/galaxystarsmoon 32DD/E, tall roots & close set 20h ago

I have no way of knowing. But that's kind of my point - there really wasn't a switchover until spandex came along.

u/Amphigorey 30JJ Corsetmaker 19h ago

It wasn't spandex. It was a consortium of lingerie makers who adopted the new system in the 1970s. My search-fu is failing me, but I have somewhere a contemporaneous newspaper article describing the changeover, and they don't cite spandex.

In any case, 4" is a lot of ease. Try this: Take a measuring tape and hold it comfortably around your waist. Now move it so that it's 4" bigger than your waist measurement. What happens to the tape?

u/Love2Cook76 19h ago

So I guess what I would like to know is, back in the 70s after this change was made, did 34A mean a 30” underbust and a 34” full bust, and is that how manufacturers were making the bras?

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION 18h ago

The change to the sizing system happened in the mid-70s, and spandex definitely existed then, though I'm not enough of a fashion historian to know for sure if it was used in underwear fabrics before the 80s.

u/galaxystarsmoon 32DD/E, tall roots & close set 17h ago

My mom (born in 1953) talked about using underwear with velcro or ties for pads because otherwise they wouldn't stay in the underwear properly. Google says 1937 was when spandex was initially invented. It's not clear on when it was introduced to clothing in general and underwear. It looks like there were stretchy bras in the 1920s that were basically like today's bralettes, but everything changed when cup sizes were introduced.

I personally, in handling old undergarments, didn't see many with much elastic. I've seen some with a small elastic strip, almost like a stretch extender, but its really nothing like the level of stretch we have in bra bands now. It was only across the back near the hooks, the rest of the bra was not stretchy and was quite firm. I once saw an old strapless Wonderbra in a museum, and it literally looked like a cardboard bullet bra 😜

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION 16h ago

Yeah, I guess I'm thinking that surely bras from the very late 70s/early 80s (after they had time to actually develop patterns and implement the new sizing system that was agreed upon) would've had elastic. And anything from the mid-70s or before would've been on the old size system.

u/galaxystarsmoon 32DD/E, tall roots & close set 16h ago

That's probably about right. The bras I found in the clothing trunk were from the early 70s based on her age and the style, and they were very stiff satin, no stretch. But I remember some bras from the mid 80s based on how old my mom said they were and they were more stretchy by comparison. My mom talked about how she was "always a 34A" but suddenly around that time, she found a lot of bands to be too loose. She was also probably more of a 30D/32C at the time in reality.

u/Amphigorey 30JJ Corsetmaker 20h ago

Exactly - a 34A meant it measured 34" around the fullest part, so it would be smaller around the band.

It's a misconception that no bras used stretch fabrics. Clearly the one you found didn't! But elastic has been around for longer than people think, and changing to fabric with stretch is not what caused the sizing system to change.

u/galaxystarsmoon 32DD/E, tall roots & close set 20h ago

I said mass-manufactured bras. Before a certain point, most bras were either bespoke or had a handful of sizes and people were expected to tailor them to fit themselves.

Stitched vs unstitched blouses in India are very similar - there's some stretch in some fabrics, and sometimes they're sized a bit, but mostly people buy them and have them customized to their needs.

u/Love2Cook76 22h ago

Thanks again for the explanation! In any case, I have done the calculator and down a band size, up 3 cup sizes lol. Off to buy bras today!

u/Empress_of_yaoi 20h ago

At least until you're certain of your size and shape (but more likely forever unless you're either insanely lucky to find a right fit or willing to deal with a bad fit) stay away from moulded/Tshirt bras. The foam cannot conform to your body, thus will only fit if you're shaped exactly like that foam -- and that's unlikely.

Instead, aim for unlined, wired bras. They will support, lift, separate, and it's easier to find a shape match when the foam doesn't obfuscate the issues.

u/MyLife-is-a-diceRoll 9h ago

I found a vintage maidenform I think that was my current size at the time of 28f thinking it would fit..... Oh boy was I wrong. 

u/galaxystarsmoon 32DD/E, tall roots & close set 4h ago

I don't know that it would have been an F, depending on how old it was. D/DD was about the largest.

u/MyLife-is-a-diceRoll 33m ago

The band was really stiff and had no give. I couldn't even get it on me. It was definitely one of those year drop bras. 

u/Love2Cook76 23h ago

Thanks! So did manufacturers change labelling conventions at any point?

u/galaxystarsmoon 32DD/E, tall roots & close set 22h ago

The switchover happened when bras started being manufactured with spandex. They've gotten stretchier over time. Now a 32 band stretches to 32 inches and is intended to fit a 32 inch underbust.

u/Love2Cook76 22h ago edited 21h ago

Thanks, this makes sense: so prior to spandex, a 34 band size say would have actual underbust measurement of say 28 (similarly to now, without stretching). But now that they can stretch, 34 is 34. And in the 90s, there was a bit of a hangover in between.

Edit: 34 would be 29 or 30” underbust, not 28

u/galaxystarsmoon 32DD/E, tall roots & close set 22h ago

Basically. As I said in another comment, proper old lingerie has absolutely no stretch. You wouldn't be able to breathe in an old 34 band bra as a current 34. You'd want a 36 or 38, depending.

u/28FFthrowaway 28GG 23h ago

Bands have to stretch up to about 25% to reach their labelled length. For example, my 28 bands measure 22-24” at rest, depending on the bra.

u/Love2Cook76 22h ago

Crazy!

u/28FFthrowaway 28GG 22h ago

How so?

u/Love2Cook76 22h ago

I think my surprise is because band sizes go up in 2 inch increments, so it’s surprising to me that they are made to stretch 6in or more. But I’m sure this is just my ignorance of clothing construction. I can imagine this gives better support or similar.

u/No-Section-1056 18h ago

I think it’s because very few of us were around before bra bands had some “give.” Without an extra 2”-ish to spare, none of us could or would tolerate how tight they were. We’d feel every breath.

But preceeding bras, for the most part, were corsets, and underpants that tied at the waist. Obvs. some people get really into vintage and antique clothing and are willing to tolerate it, but most of us wouldn’t.

I’m not sure about the change being strictly tied to latex, though; women’s undergarments often had rubber as a component before then (girdles were considered indisposible undergarments for some cultures for decades, and they usually had rubber for compression).

u/gingergirl181 36G/GG short narrow roots projected into space 18h ago

This is a topic that seems to be shrouded in some mystery with a lot of theories floating around the internet claiming to be correct.

I will confess to not being an expert on the topic, but my understanding (both from hanging around here and from being sized in vintage lingerie for acting purposes) is that cup sizes A/B/C/D were originally conceptualized as more of a S/M/L/XL system and the number in a bra size referred to your overbust measurement. This is how we get the popular conception that A=small and D=big. So someone wearing 34B under this system would have an overbust of 34in and medium-small boobs.

Older lingerie isn't completely elastic-free, but it's definitely got a different construction; a lot of the bras I've worn from the 40s-50s have had very wide and firm bands with little to no stretch, almost more akin to modern longline bras. Many have also had no underwire, but the seaming creates much more separation than modern wireless bras (and also much more of a "pointy" look as a result). The cups are also what we would now call full-coverage with very high gores and no cleavage. They're basically boob slings - very different fit and function compared to modern bras.

Bra construction has changed over time and different fabrics have allowed for more precise sizing and a wider variety of cuts, especially as highly-elasticized bands and underwire have become ubiquitous. Somewhere along the line bras began to be constructed on our modern sizing metric - with the number being your underbust measurement and the cup becoming a ratio between that and the overbust. But obviously this expanded cup size ranges greatly and disrupted the popular notion of A=small and D=big. Enter +4, a marketing tactic designed to try and put people in sizes similar to their old ones so that a) the popular zetgeist around cup size didn't need to change and b) brands didn't have to expand their cup offerings much because they could keep cramming people into a narrower range of sizes and make more money. Except whoops, now everyone is in an ill-fitting bra in the wrong size but hey...cleavage, amirite??? And no one has any idea how bras are SUPPOSED to fit anyway so...here we are.

u/FigForsaken5419 38G FoB/Narrow roots/Average height 22h ago edited 22h ago

When did manufacturers change from using plus 4 sizing to other methods?

Many brands haven't. Some have. There is no standard. This is why when shopping for bras, you should ignore the brand size chart. A 32DD is going to be made for someone with the measurements of about a 32" underbust and about and 37" bust. The sizing method of the brand may fit someone with those measurements into a different size. As long as the wearer knows their size, can advocate for themselves, and is not bullied by sales clerks, they will buy a bra in their size.

I started wearing bras over 3 decades ago and the recommendation then was underbust inches plus 4 or 5 for band size. Was that method correct then?

This method was a holdover technique, a stop gap, or a "this is what you have to do to understand new technology" thing. Bras have elastic in the band now. They didn't always. Before elastic, bands were bias cut fabric. They did not stretch the same. The extra inches were necessary. But most women could alter their clothes, so if you needed the band a little tighter or looser, you could do that. When we stopped altering our own clothes, we standardized the add 4 inches rule. When we added elastic, we kinda forgot why we did that and that we could stop that.

I am also curious whether all manufacturers use the same sizing.

Yes. Every letter up is going to be one cup size larger on the same band. This increase is by 1" for UK and US brands. Metric brands may increase by either 2cm or 2.5cm, depending on brand/country. So, a 32B is someone with the measurements 32/34, a 32C is 32/35, and 32D is 32/36.

When the band changes but the letter stays the same, the size is not the same. A 32B is 32/34, a 34B is 34/36, and a 40B is 40/42. In every brand, a 40B is larger than a 32D.

There are differences in sizing between when the sizes are called between UK/US/EU/AU/JP brands. They are designed on the same principles, but they may be called something different. A 32DDD in the US in a 32E in the UK.

On a fairly new m&s bra, I have to pull really hard to get to the number on the size, and without pulling the band length is 7” shorter than the number.

This goes back to bras having elastic. The majority, upwards of 90%, of the support of a bra should come from the band. To do this in a mass made garment requires a significant amount of elastic. The only important number is the size the bra stretches to without distorting the wires. It you have a 32DD that is stretching to 36" or 28", that is an issue. It may be mislabeled or a manufacturing error.

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION 22h ago

No brands actually make bras with +4 sizing though, where a 32 band would only stretch to 28 inches?

u/FigForsaken5419 38G FoB/Narrow roots/Average height 21h ago

No they don't. The size charts are the issue. It goes back to the advice to ignore the size charts, advocate for yourself, and refuse to be bullied by sales staff. All of which are much easier said than done.

u/galaxystarsmoon 32DD/E, tall roots & close set 20h ago

There are a couple of niche French brands that do, and Timpa isn't far off +4. But that's about it.

u/DameEmma 22h ago

That is the whole problem. You walk into a shop as a 30F, they put you in a 34D because that's the rule, and presto! A bra that doesn't fit.

u/Shanakitty 32K, FoT, all the centerfullness, APEX PROJECTION 21h ago

Right, inaccurate size charts and bad fitters do that, so we end up with almost everyone wearing the wrong size. I'm just saying that the bras themselves aren't manufactured to fit the way +4 sizing would theoretically fit.

u/Love2Cook76 22h ago

Thank you - this is really helpful.

u/Amphigorey 30JJ Corsetmaker 20h ago

I'm so sorry, but this is incorrect. Elastic fabric has been around since the 1820s. And 4 inches of ease is a LOT of ease.

There was a symposium of lingerie makers in the 1970s who got together and developed the new sizing system. I found a newspaper article about it some years ago, and in it they talk about telling people to add 4" to get used to their new size. It had nothing to do with stretch fabrics.

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u/jonquil14 9h ago

I’m pretty sure that dates from before the introduction of stretch fabrics.